A rich luxurious desert that deserves its own name and recognition. The Meltaway is more than just a cake its an experience.
Identity & Branding, Packaging
Ostrovistky's Bakery's most popular item was this ooey-gooey chocolaty babka. Due to its success, we were asked to name and brand this
delicacy, and turn babka into a luxury item. Inspired by its chocolate ooze and luxury desert packaging we created the Meltaway.
More than the box, we designed the paper wrapping to match the cake paper along with a sticker to seal the cake inside the