Designer Arianne Elmy uses clothing as a platform for people to question society and themselves. She wants people to analyze what they are wearing, how it should be worn, how it feels, and how it relates to their daily successes and obstacles. Arianne Elmy encourages women to feel beautiful and striking as they wear something different and even exposing.
Identity & Branding, Packaging, Print, Digital & Web
We decided to update the logo to include Arianne's signature. This reflects her passion & connection to the community she has built through her brand. We added pastels to
balance their brand font, softening the brand experience. Combining these new elements we built out the brand in a way that communicates
the feminine edge that is AE.
In addition to the re-branding & packaging, we have also designed special edition/influencer boxes for multiple collections. Featured below is their
collaboration with Clair Sulmers of Fashion Bomb Daily.
We continue to work with the brand on a monthly basis via content creation and email campaigns promoting the latest for the brand.