Google Pixel
"Represents"
To celebrate Hip Hop 50 and highlight Real Tone on the Pixel 7 device, Mass Appeal partnered with Google Pixel to develop “RePresents,” a content series featuring five emerging female MC’s of the rap game. Each artist reimagined a classic Hip Hop track and recreated album artwork using Pixel’s Real Tone to salute the next wave of
female talent whose voices continue to push the culture forward.
Through each story, we showcased the Pixel’s Real Tone and its commitment for a more inclusive experience, while giving the culture its flowers.
The campaign was awarded two Webby Awards in Advertising for Best Media Strategy, and Diversity, Equity, Inclusion & Belonging.
Service
Art Direction, 360 Ad Campaign
Industry
Tech / Music
Served as Art Director on the Mass Appeal team for the campaign, concepting and developing the overall creative direction and visual identity from concept through final execution. Art directed photoshoots shot entirely on Google Pixel, designed original track covers inspired by the legacy artwork, and developed the
compilation album cover & special edition packaging, including vinyl and cassette pieces for corporate and talent gifting. Created campaign ads for individual artists as well as overall campaign creative, and led the design and execution of all print & digital graphics across 20+ video and social content assets.
The Pixtape
The Google RePresents PixTape compiled five of hip-hop’s most enduring tracks from Sony Music Entertainment’s Certified library, reimagined by the next generation of female hip-hop artists.
Each drop of the Pixtape featured voice overs from two of the genre’s most influential female radio personalities, Angie “The Voice of New York” Martinez, and DJ Diamond Kutz, the first and only female to have a slot on a Philly radio station.
