Elyssa Friedland is the acclaimed author of Last Summer at the Golden Hotel,
The Floating Feldmans, The Intermission, and Love and Miss Communication.
Illustration, Content Creation & Advertising
Elyssa was seeking a campaign that really expressed all the humor and nuances that come to life in her book The Floating Feldmans. We illustrated the full campaign which
included 20+ posts and 5 billboards in New York City. The campaign went so well that we were brought on to do the same for her next book The Golden Hotel.
Meet the Families
Just like in The Floating Feldman's campaign, we separated out each character and gave them their moment to shine. By highlighting the character's unique personalities - we made the book relatable and intriguing for its potential readers.