Ostrovsky's Bakery is a staple in the Brooklyn Jewish community. In order to promote and expand their presence across the United States - they decided to create the Shabbat Box, a special end-of-the-week delivery that comes with the essentials to celebrate a traditional Shabbat.
Packaging & Print
Since Shabbat is something that has been celebrated in all different ways over thousands of years we wanted to give the holiday a little facelift. Our branding approach was to create a modern feel to something that may be super familiar to the
or not - which creates an access point for comfort and return rate. Sticking with the classic Hebrew Blue we went a geometric route creating a new visual language for all the classics one may find at a Shabbat table.