UrbanStash
UrbanStash is local self-storage, turned lifestyle brand. With locations popping up across neighborhoods like Williamsburg Brooklyn & SOHO NYC. It's the perfect solution to big city living by giving a makeover to the un-used spaces in buildings near you and providing more than just space for your stuff, but an experience that feels just as personal as your belongings. Their goal is to create an extension of your home, in your neighbors basement.
Service
Identity & Branding, Advertising
Industry
Self-Storage
Going against the norm we created a bright vibrant brand that is as colorful as the consumers who use the service. Our goal was to "Make Storage Personal" and breath life
into an industry that is not only boring, but also full of neglect and lacks customer satisfaction across the board.
Talk About
Swag...
In order to connect with our target market, we relied heavily on humor to connect with city people and their problems. Through this we captured the zeitgeist of our Stasher's and will continue to stay relevant as our community grows to other cities.
Brand
Guidelines
Its not all rainbows and styling... We built out a robust guide on how UrbanStash should opperate visually to aid and uphold the youthful integrity of the brand as the company grows.
